Social Media Anti-Patterns
This is going to be a shorter post. But I noticed some social media anti-patterns worth observing. Sometimes, the best things to learn from are anti-patterns. Witness:
An Ohio University senior who worked a part-time job at a local Sherwin-Williams store was fired after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers.
Piloseno said he had been working at the Sherwin-Williams store in Athens, Ohio, for three years as a senior sales associate when he began recording and posting his paint mixing to @tonesterpaints.
"I'd just downloaded TikTok, and the videos took off almost immediately. It was just me doing a few customer orders here and there," he said. "When we were slow, I was making videos showing the process of it all."
The sixth paint-mixing video @tonesterpaint ever shared gained a million views.
https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing
If I were a paint company, I would hire Piloseno immediately and let him mix paint all day while wearing a tshirt and hat with my brand. What is the success pattern?
Encourage employees to share enthusiasm about their job on social media during work
Here’s another anti-pattern:
Nintendo shut down a fan run tournament involving one of their games. What is the success pattern?
Allow fans to create content involving your brand without sending them legal complaints.
Nintendo is effectively turning fans into enemies.
Something else I am doing. I am using https://roamresearch.com/ to create a list of both successful marketing campaigns I admire as well as the marketing campaigns I disapprove of. The combination of reference points to both is leading to a significantly higher ideation and creativity. I suggest you try it.